Funnel Calculator
See where a visitor-to-sale journey loses momentum, calculate revenue per visitor and reverse the current conversion rate into a traffic target.
MODEL / FORMULA
stage conversion = next stage ÷ previous stageFUNNEL CALCULATOR / CONVERSION FLOW MODEL READY
INPUTS / EDIT SCENARIO
Values remain in this browser. Change any input to update the model instantly.
FUNNEL / OUTPUTStage rates are calculated from the preceding step.
VISITORS24,000BASE
LEADS1,6807.0% STEP
QUALIFIED52031.0% STEP
SALES10420.0% STEP
OVERALL CONVERSION0.4%
REVENUE€88,400
REVENUE / VISITOR€4
VISITORS FOR TARGET34,616
FLOW / STAGESVisible drop-off
Every step is measured against the immediately preceding stage.
TARGETReverse planning
Current overall conversion estimates the visitors required for a target sales count.
SCOPEDiagnostic baseline
Attribution quality and traffic mix still determine whether the inputs are comparable.
PLANNING MODEL / NOT ACCOUNTING, TAX, INVESTMENT OR FINANCIAL ADVICE